Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a – full-service integrated agency – that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency’s unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.
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1932 Ad Samuel C. Croot Co. Advertising Agency Fear - ORIGINAL ADVERTISING
| US $19.95 (0 Bid) End Date: Sunday Feb-26-2012 14:28:38 PST Bid now | Add to watch list |
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